征稿期刊

Journal of Marketing Management

期刊级别

SSCI (JCR 2023)

IF 3.5

Q2 (BUSINESS 118/302)

Q2 (MANAGEMENT 151/401)

征稿主题

Ageing Consumers: Reconceptualising Perceptions of Old Age in Marketing and Management

细分领域

Novel definitions and/or frameworks for ageing consumers and the multi-dimensionality of ageing

Critical appraisal of current literature on ageing consumers in the marketplace

Considerations of divergences in the lifestyle trajectories of ageing consumers

Exploring the “heterogeneity” and lived experiences of older consumers

Contrasting lived experiences between different generations of consumers

The expansion of focus from biomedical functioning to individual meaning-making

The meaning of being an ageing consumer in different cultures

Macro-perspectives on ageing

Exploring under-researched and ‘lighter’ sides to ageing such as creativity, dating, sexuality, and lifestyle

Breaking long established stereotypes relating to older people and their relationship with technology

Investigating the ageism embedded within services

Using the customer journey/customer experience to understand intricacies in consumption behaviour

Intersectional perspectives on ageing (e.g., gender, race, class etc.)

Explorations of older people’s involvement in consumption activities typically associated with younger people (e.g., “Graffiti Grandmas”, “Grey-Pop Senior Influencers”)

Investigations of marketing management approaches to older consumer markets by practitioners

重要时间

Submission Deadline: 20 January 2025

原文：https://think.taylorandfrancis.com/special_issues/ageing-consumers-reconceptualising-perceptions/?_gl=1*a2miue*_gcl_au*MTgyNDgyNjIwNS4xNzE3NjAxOTcx*_ga*MTg2MjM3MzA2NC4xNzE1Njk3ODgy*_ga_0HYE8YG0M6*MTcxOTQxNjUzMC43OS4wLjE3MTk0MTY1NjEuMjkuMC4w&_ga=2.188100267.208689480.1719416531-1862373064.1715697882