征稿期刊

International Marketing Review

期刊级别

SSCI (JCR 2023)

IF 4.8

Q1 (BUSINESS 71/302)

征稿主题

Beyond Goods: The Rise of Experiential Consumption in International/Global Markets

细分领域

International market entry strategies for retail/tourist/luxury/digital/brand experiences

Pricing strategies for retail/tourist/luxury/digital/brand experiences across countries

Metrics to measure the effectiveness of retail/tourist/luxury/digital/brand experiences in cross-cultural contexts

Cross-cultural differences in consumer responses to retail/tourist/luxury/digital/brand experiences across countries

Balancing between global vs. glocal vs. local strategies in the design of retail/tourist/luxury/digital/brand experiences

Designing omnichannel customer experiences for culturally diverse consumer groups

Cross-cultural challenges in the delivery of retail/tourist/luxury/digital experiences from the service provider's (or the employee’s) perspective

The impact of culture on consumer co-creation in the design and delivery of retail/tourist/luxury/digital/brand experiences across borders

Failure and recovery strategies in retail/tourist/luxury/digital/brand experiences for culturally diverse consumer groups

The impact of international retail/tourist/luxury/digital experiences on brand attitudes, perceptions and behaviours

How to best distribute international retail/tourist/luxury/digital/brand experiences

Digital vs phygital (hybrid) international retail/tourist/luxury/digital/brand experiences

重要时间

Submission Deadline: 15 April 2025

原文：https://www.emeraldgrouppublishing.com/calls-for-papers/beyond-goods-rise-experiential-consumption-internationalglobal-markets