征稿期刊

International Marketing Review

期刊级别

SSCI (JCR 2022)

IF 5

Q2 (BUSINESS 74/154)

征稿主题

Institutional Technologies and the New Frontiers of International Marketing and Global Supply Chain Management

细分领域

Institutional Technologies and Their Role in International Marketing and Global SCM

Theoretical perspectives on the interplay between international marketing and global SCM in the context of institutional technology evolution

The impact of institutional technologies on the relationship between international marketing and global SCM

Strategies, governance models, and coordination mechanisms for managing the interplay between international marketing and global SCM in the context of institutional technology evolution

Case studies of firms that have successfully managed the interplay between international marketing and global SCM in the context of institutional technology evolution

The role of cross-functional collaboration in managing the interplay between international marketing and global SCM in the context of institutional technology evolution

Sustainability and ethical considerations in the integration of international marketing and global SCM through institutional technologies

The impact of institutional technologies on global SCM capabilities, global consumer culture, and global brand strategies 

Institutional Technologies and Digital Transformation in Global SCM and International Marketing

Digital transformation as a driver of institutional technology evolution and adoption, and their implications for international marketing and global SCM

Role of blockchain and smart contracts in enhancing supply chain as well as international marketing operations’ visibility, traceability, and trust

Leveraging institutional technologies in optimizing, integrating, and configuring the coordination of global supply chain processes and international marketing campaigns

New digital infrastructures and platforms that configure the organizational relationships and power structures in international marketing and global SCM

Organizational and Cross-Cultural Perspectives on Global SCM and International Marketing in the Digital Age

Cross-cultural challenges and opportunities in managing global supply chains and international marketing efforts in the era of institutional technologies

Cultural intelligence and acculturation for effective application and leverage of international marketing and global SCM practices in the digital age

Institutions, technological innovations, international marketing and global SCM strategies

重要时间

Submission Deadline: 30 September 2024

原文：https://www.emeraldgrouppublishing.com/calls-for-papers/institutional-technologies-and-new-frontiers-international-marketing-and-global-0