征稿期刊

International Marketing Review

期刊级别

SSCI (JCR 2023)

IF 4.8

Q1 (BUSINESS 71/302)

征稿主题

International Consumer Perspectives in Digital Technologies

细分领域

Theme 1: Consumers’ engagement in digital technologies

The role of culture in digital technology engagement (e.g., social media, AI, VR, AR)

Cross-cultural/national differences in consumers’ emotions and wellbeing when using digital technologies (e.g., social media, AI, VR, AR)

Cross-cultural differences in privacy and wellbeing concerns in digital technology usage (e.g., social media, AI, VR, AR).

The role of ‘Cultural Capital’ in digital contexts/technologies

Theme 2: Mobile apps: adoption, use, experience, engagement, consequences

Drivers of mobile apps use and experience across cultures (e.g., psychological drivers, emotions etc.)

The role of culture in adoption and continued usage of different types of mobile apps (e.g., health, game, education, business, travel etc.)

Mobile app engagement and abandonment in cross-national and cross-cultural contexts

Cross-cultural/national differences in consumers’ wellbeing as a result of mobile app adoption/use

Cross-cultural and cross-national differences in mobile app usage (pre-adoption and post-adoption) and their impact on marketing outcomes

Theme 3: Consumer dispositions, attitudes to other cultures, consumer culture in digital contexts

The role of digital technologies (e.g., AI, VR, AR) in shaping consumer dispositions and attitudes towards other cultures and their products

The role of digital technologies (e.g., AI, VR, AR) in embracing consumer cosmopolitanism

Cultural sensitivity of chatbots and consumer attitudes

Digital technologies and acculturation

Digital technologies and attitudes towards foreign cultures and their products

The role of digital technologies in promoting global consumer cultures

重要时间

Submission Deadline: 31 October 2025
 

原文：https://www.emeraldgrouppublishing.com/calls-for-papers/international-consumer-perspectives-digital-technologies