征稿期刊

International Journal of Advertising

期刊级别

SSCI (JCR 2023)

IF 5.3

Q1 (BUSINESS 61/304)

Q1 (COMMUNICATION 8/228)

征稿主题

The Evolution of Influencer Marketing: Examining How Artificial Intelligence, Prosocial Influencers, Brand Collaboration and Ethical Issues Are Causing a Revolution

细分领域

Overview: Evolution and Revolution

Historical perspectives on influencer marketing

The role of social media platforms in shaping influencer marketing

Influencer marketing in different cultural and geographical contexts

The future of influencer marketing: trends and predictions

Consumer perceptions and behaviors towards influencer marketing

Measuring the impact and ROI of influencer marketing campaigns

Case studies of successful and unsuccessful influencer marketing campaigns

AI’s Growing Impact on Influencer Marketing

The impact of technology and AI on influencer marketing.

Ethical considerations, including transparency, authenticity, and consumer trust in using AI and virtual influencers.

Potential and limitations of virtual influencers in promoting human-centric and prosocial issues.

Prosocial Influencer Marketing

Effectiveness of influencers in promoting prosocial campaigns and addressing social issues.

Challenges and opportunities in using influencers for cause-related marketing.

Consumer perceptions of influencer authenticity in prosocial campaigns.

Ethical and strategic implications of influencer partnerships in promoting social good.

Influencer marketing effectiveness in promoting social issues and societal changes

Understanding the role of health influencer and activist influencer

Influencers and Brand Collaboration

The evolving relationship between influencers and brands

Strategies for creating authentic relationships with consumers while meeting brand expectations.

Understanding the dynamics between increased content creation demands, resulting in burnout among creators, and brand expectations, crucial for creating balanced ecosystems within influencer marketing.

Influence, Responsibility, and Ethics in Influencer Marketing

Ethical considerations and challenges in influencer marketing

Ethical dilemmas faced by influencers, particularly concerning misinformation, and the endorsement of unverified products, balancing honesty and brands’ expectations of positive reviews.

Balancing authentic storytelling with promotional content in influencer marketing.

重要时间

Submission Deadline: 31 August 2025

原文：https://think.taylorandfrancis.com/special_issues/the-evolution-of-influencer-marketing-examining-how-artificial-intelligence-prosocial-influencers-brand-collaboration-and-ethical-issues-are-causing-a-revolution/?_gl=1*1g0vdqf*_gcl_au*OTU1MTI0ODcxLjE3MjU3ODU5MjU.*_ga*ODAxMzc5MDY5LjE3MjUyODIyMTE.*_ga_0HYE8YG0M6*MTczMTY2Mjg3OS40NC4xLjE3MzE2NjUwOTguMjguMC4w&_ga=2.186895917.408369176.1731662880-801379069.1725282211