征稿期刊

International Journal of Advertising

期刊级别

SSCI (JCR 2023)

IF 5.3

Q1 (BUSINESS 61/304)

Q1 (COMMUNICATION 8/228)

征稿主题

Neuromarketing in Advertising: Understanding Consumer Unconscious Responses and Behavioral Outcomes

细分领域

Neuromarketing techniques and their applications in commercial and non-commercial advertising (e.g., fMRI, EEG, GSR, eye-tracking, facial coding, speech analysis, IAT)

Implicit responses to advertising featuring socially sensitive topics (e.g., controversial ads that violate norms)

Implicit responses to AI-generated advertising

Sensory marketing in advertising: understanding unconscious responses to the senses (sight, hearing, touch, smell, and taste)

Emotional valence and arousal and advertising effectiveness

Attention and memory processes in response to advertising stimuli

Comparing explicit (self-report) and implicit (neuromarketing) measurements for advertising effectiveness

Segmentation-based differences (e.g., cross-cultural, gender, social identities, personalities, or generational differences) in implicit responses to advertising

Ethical considerations in neuromarketing research and practice

重要时间

Submission Deadline: 15 October 2025

原文：https://think.taylorandfrancis.com/special_issues/neuromarketing-in-advertising-understanding-consumer-unconscious-responses-and-behavioral-outcomes/?_gl=1*9l58p1*_gcl_au*OTU1MTI0ODcxLjE3MjU3ODU5MjU.*_ga*ODAxMzc5MDY5LjE3MjUyODIyMTE.*_ga_0HYE8YG0M6*MTczMTY2Mjg3OS40NC4xLjE3MzE2NjY5NzQuNjAuMC4w&_ga=2.132293899.408369176.1731662880-801379069.1725282211