征稿期刊

International Journal of Advertising

期刊级别

SSCI (JCR 2023)

IF 5.3

Q1 (BUSINESS 61/304)

Q1 (COMMUNICATION 8/228)

征稿主题

New Evidence and Perspectives on Media Planning

细分领域

Effectiveness of competing media strategies and tactics (e.g., targeting, scheduling, continuity, recency, addressable media) across different conditions (e.g., services vs durables, emerging vs developed markets)

Media selection and performance, looking at different media and channel choices, and any combinations

Media measurement, particularly cross-media, including validations or comparisons across measurement approaches (e.g., experiments, marketing mix modelling, single-source data, attention, biometrics)

What metrics should be used across or in specific conditions (e.g., reach, frequency, impressions, engagement, conversions, ROI, attention)

Media technologies, tools and automation, providing transparency to programmatic buying, algorithms and Artificial Intelligence (AI) applications in media

Best practice data usage (first, second and/or third-party data) for responsible media planning (e.g., ensuring privacy while leveraging consumer data)

Applications for business-to-business media planning as an under-researched area

Approaches for setting media budgets and/or allocating spending across markets, brand and product portfolios, ideally linked to outcomes

How media planning and buying processes have evolved for brands and agencies

Evidence-based media theory, including managers’ mental models for media decision-making and/or consumer responses

Insights from newer or emerging media and technologies (e.g., retail media, influencers as media, connected TV)

Media trends and usage patterns (e.g., advertisers’ expenditures, audience behaviour, advertising formats and related interactions)

重要时间

Submission Deadline: 15 October 2025

原文：https://think.taylorandfrancis.com/special_issues/new-evidence-and-perspectives-on-media-planning/?_ga=2.116070080.731113386.1732287577-269804274.1732287577&_gl=1*b3pfsn*_gcl_au*OTU1MTI0ODcxLjE3MjU3ODU5MjU.*_ga*MjY5ODA0Mjc0LjE3MzIyODc1Nzc.*_ga_0HYE8YG0M6*MTczMjM1MzA0OS4yLjEuMTczMjM1NTU1NS4zMS4wLjA.