征稿期刊

Journal of Marketing Management

期刊级别

SSCI (JCR 2023)

IF 3.5

Q2 (BUSINESS 118/302)

Q2 (MANAGEMENT 151/401)

征稿主题

Designing for Customer Experiences that Matter

细分领域

New definitions and frameworks for customer experience design in order to grasp the concept in all its complexity, especially with regard to its ethical dimension

Exploration of antecedents, consequences, sources of value, and underlying mechanisms of customer experience design modelling

Investigation of contingency factors of design elements and their influence on customer experiences

Integration of care ethics into customer experience design

Critical appraisal of current literature on customer experience design

Investigation of suitable metrics and indicators for measuring customer experience design

Consideration of discrepancies between intended and realized experiences

Development of design-oriented strategies to create meaningful experiences for customers and companies alike

Investigation of digital technologies’ role in enhancing customer experience design to make it more responsible and inclusive

Leverage of AI-based technologies at various stages of customer experience design

Analysis of cultural shifts and emerging trends in customer experience design

Rethinking of context-dependent customer experience design

Incorporation of critical perspectives into customer experience design

重要时间

Submission Deadline: 7 April 2025

原文：https://think.taylorandfrancis.com/special_issues/designing-for-customer-experiences-that-matter/?_gl=1*4ywpid*_gcl_au*MjE0NDQzMTY5OS4xNzMzNTYzNjY5*_ga*MjY5ODA0Mjc0LjE3MzIyODc1Nzc.*_ga_0HYE8YG0M6*MTczNjY4NjMyNC43Ni4xLjE3MzY2ODg0NzcuNi4wLjA.&_ga=2.224121435.1115047833.1736610631-269804274.1732287577