征稿期刊

Journal of Services Marketing

期刊级别

SSCI (JCR 2023)

IF 3.8

Q2 (BUSINESS 104/302)

征稿主题

Phygital Service Research (PSR) for Positive Marketplace Experiences: Integrating Physical and Digital Realms with Human-Centric Approaches

细分领域

Exploring how to design service experiences that prioritize human needs and behaviors in blended physical and digital environments

Investigating how services are delivered and consumed in phygital spaces and the impact on customer satisfaction and loyalty

Examining the role of immersive technologies (e.g., VR, AR) in enhancing consumer experiences and the balance between technology and human-centricity in the service field

Analyzing how phygital services can contribute to positive outcomes for communities and the environment

Exploring the unique behaviors and paradoxical actions of consumers in hybrid phygital service settings

Promoting methodological diversity and triangulation in studying phygital phenomena in service research

Understanding the role of various stakeholders in the service ecosystem and their impact on service delivery and consumption in the phygital realm

Exploring strategies for service providers to leverage phygital integration for a competitive edge

Investigating how phygital services can improve the quality of life for individuals, including consumers, employees, and other stakeholders

Identifying emerging trends and innovations in the field of phygital services and their potential impact on service research and practice

重要时间

Submission Deadline: 30 September 2025