Better Understanding of Individual Differences for Inclusive Marketing: Neuromarketing could provide valuable insights into how individual differences, such as personality, cognitive styles, or even neurophysiological responses, influence consumer behavior.
Moral & Ethical Dilemmas: Understanding the cognitive and affective factors impacting moral and ethical dilemmas for consumers.
Nudges: Behavioral Nudges can be useful remedies for Biases and Research on Nudges informed by neuroscience could add an innovative angle to the discussion.
Digitization & Innovative Technology: Using neuroscientific methods, as well built-in sensors in wearable devices, to better understand the effects of new digital environments (e.g. VR, AR, social media, metaverse) on consumption, decision-making, and consumer well- being.
Sensory Marketing: Neuromarketing can improve our understanding of how sensory inputs influence perception and behavior, thereby facilitating mindful and embodied self- regulation among consumers.
Methods: Innovative methodologies to show objective consumer measurements related to responsible marketing
