征稿期刊

Psychology & Marketing

期刊级别

SSCI (JCR 2023)

IF 8.9

Q1 (BUSINESS 19/304)

Q1 (PSYCHOLOGY, APPLIED 6/113)

征稿主题

What's in a Name: The Implications of Names, Nicknames, and Naming on Psychology and Marketing

细分领域

Name Linguistics: Examining the structure, sound, and presentation of names to understand their effects on consumer perception, memorability, and brand associations.

Consumer-Brand Relationships via Naming: Exploring how the use/misuse of names and nicknames including the consumers’, employees’, or brand’s name/nicknames influence consumer interactions/relationships with brands, including trust, attachment, product engagement, brand perceptions, and disposal behaviors.

Names and Nicknames in Branding Strategy: Investigating how brand, product, and component names and nicknames evolve, and interact with other elements of both the internal and external environment such as competitors and brand partners, and impact marketing strategies, co-branding, and product positioning.

Names and Technology: Understanding the role of names and nicknames in digital and technological contexts, including AI, chatbots, robots, consumer avatars, privacy concerns, and customization in the adoption and use of digital marketing elements.

Culture and Naming: Analyzing how names/nicknames reflect and shape cultural trends, consumer identity, global branding, and responses to controversial naming practices.

New Methodologies for Analyzing and Understanding Names: Developing and applying innovative techniques such as AI analysis, neuromarketing, psycholinguistic, and scale development approaches to study the impact of names.

重要时间

Abstract Deadline: 15 September 2025

Submission Deadline: 15 February 2026