征稿期刊

Journal of Services Marketing

期刊级别

SSCI (JCR 2023)

IF 3.8

Q2 (BUSINESS 104/302)

征稿主题

Marketing and Consumer Research at the Intersection of Services and Public Policy

细分领域

Regulatory and Policy Impacts on Services Marketing: How regulations influence service design, customer experience, and firm strategies.

Consumer Protection in Services: Research examining deceptive practices, service failures, consumer vulnerability, and ethical concerns.

Technology, AI, and Public Policy in Services: The impact of artificial intelligence, digital services, and data privacy policies on service delivery and marketing.

Sustainability and Social Responsibility in Services: The role of service firms in driving environmental and social policy initiatives.

Healthcare and Public Services Marketing: Examining the intersection of healthcare services, public policy, and consumer well-being.

Public-Private Partnerships in Services: How collaborations between governments, NGOs, and service firms enhance service quality, accessibility, and policy compliance.

Services Marketing in Highly Regulated Industries: Challenges and opportunities in industries such as finance, healthcare, and telecommunications.

Transformative Service Research (TSR): The role of services in enhancing consumer and societal well-being, including public health, financial inclusion, and education.

重要时间

Submission Deadline: 15 January 2026