征稿期刊

Journal of Service Management

期刊级别

IF 7.9 (JCR 2024)

SSCI

Q1 (MANAGEMENT 30/420)

征稿主题

Firm Innovativeness from the Customer’s Point of View

细分领域

What are the key antecedents of perceived firm innovativeness?

How do specific factors, such as product attributes, customer experiences, and marketing communication, influence customer judgments about a company's ability to innovate?

How does perceived firm innovativeness shape customer loyalty and satisfaction?

In what ways does perceived innovativeness encourage customer engagement, including co-creation and advocacy behaviors?

How do perceptions of firm innovativeness vary across demographic segments, such as aging consumers and younger, digitally engaged customers?

What psychographic factors influence the evaluation of firm innovativeness, and how do they interact with demographic characteristics?

What novel methodologies can be employed to study customer perceptions of innovativeness, and how do they address existing gaps?

How can theoretical frameworks be developed to integrate customer-centric and firm-centric perspectives on innovation?

What actionable strategies can managers adopt to align innovation activities with evolving customer preferences?

How can firms leverage customer perceptions of innovativeness to address broader societal trends, such as sustainability and inclusivity?

How can innovation cater to traditionally underserved segments, including aging populations?

How do customers perceive sustainability-oriented innovations, and how do these perceptions influence responsible production and consumption?

What role do partnerships between academics, businesses, and policymakers play in addressing challenges related to customer-centric innovation?

In what ways do perceived firm innovativeness initiatives address broader societal trends such as inclusion, sustainability, and responsible consumption?

重要时间

Submission Deadline: 1 December 2025