2025年08月19日
截止日期：2025/08/30 23:59
征稿期刊
Journal of International Marketing
期刊级别
IF 4.2 (JCR 2024)
SSCI
Q2 (BUSINESS 105/316)
征稿主题
Global Luxury Branding
细分领域
Conceptualization of luxury branding in an international marketing context
Democratization of luxury and luxury branding
New luxury in the digital age
The role of sustainability/environmentalism in the context of luxury brands
Cultural differences regarding luxury consumers and brand management
Implications of digital change and disruption on luxury brands: how to navigate through digital disruption and transformation
Integrating AI with advanced technologies for luxury brands
Leveraging virtual reality and augmented reality in luxury service encounters
Consumer psychology and behavior in the digital luxury experience
Consumer psychology and behavior toward luxury brands in social media
(Digital) brand management in the luxury product industry
Consumer psychology and behavior toward luxury brands in the metaverse environment
Digital marketing communication in luxury
重要时间
Submission Deadline: 30 August 2025
