征稿期刊

Journal of Advertising Research

期刊级别

SSCI (JCR 2023)

IF 2.1

Q3 (BUSINESS 177/304)

Q2 (COMMUNICATION 59/228)

征稿主题

The Future of Fashion and Luxury Advertising

细分领域

Innovations and impact of digital technologies

Technological innovations in ad creation

Strategies for personalized and customized advertising

Role and impact of social media influencers and brand ambassadors

Virtual influencers and digital avatars

Role of consumer-generated content

Neuroscience and consumer psychology

Strategies for managing crises and building brand resilience

Shifts in consumer preferences and behaviors

The use of AI and data analytics in advertising strategies

The impact of augmented reality (AR) and virtual reality (VR)

Sustainability and ethical considerations in future fashion advertising

Cross-cultural insights and inclusivity approaches

Blockchain and transparency

Niche marketing within the luxury segment

Leveraging brand heritage and storytelling

Advertising strategies for brand collaborations

Use of interactive and immersive experiences

重要时间

Conference Deadline: 15 January 2025

Submission Deadline: 15 August 2025

原文：https://think.taylorandfrancis.com/special_issues/the-future-of-fashion-and-luxury-advertising/?_gl=1*1w5w9ko*_gcl_au*OTU1MTI0ODcxLjE3MjU3ODU5MjU.*_ga*MjY5ODA0Mjc0LjE3MzIyODc1Nzc.*_ga_0HYE8YG0M6*MTczMjYyMDU5Ny4xMS4xLjE3MzI2MjU1MjQuMi4wLjA.&_ga=2.54129390.731113386.1732287577-269804274.1732287577